ANP owner wants to show initiative to better reach young people in news media

ANP owner wants to show initiative to better reach young people in news media

FATHERowner Chris Oomen offers a Dutch version of #UseTheNews. European version will be published in 2020 by the German Press Agency ROOM was founded and aims to bring youth and the news media together.

“There is an ever-growing gap between young people and the news media,” says Jacqueline Oomen, chair of the board of the #UseTheNews Netherlands foundation.

“To help close this, #UseTheNews wants to look at innovations for traditional news media to reach young people better and more personally. At the same time, #UseTheNews supports initiatives to better inform young people. ”

The independent foundation #UseTheNews is funded by Oomen, who also owns the company. FATHER is is. The news agency becomes a partner of the foundation.

“This one FATHER As a partner, he has every interest in ensuring that journalistic companies, in other words our customers, can maintain their relationship with young people.” FATHERdirected by Martijn Bennis. According to Bennis, #UseTheNews “serves the interest of the entire industry”.

Source: NU

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