Giorgia Meloni in confidence with the new role. Matteo Salvini anchored in the logic of the party leader. And an opposition in which Enrico Letta appears marginal. A month after the inauguration of the new DeRev government, he portrays Italian politics from the perspective of the media and its main exponents. The report focuses on the period after the formation of the new executive: it ended on December 1st and analyzes the performance of 7 Italian leaders on four platforms (Facebook, Instagram, Twitter and TikTok). The survey results highlighted Meloni’s excellent performance, with follower growth across all platforms unparalleled in the current Italian political landscape, compared to Matteo Salvini, who is not receiving particular attention from platform users despite his rediscovered role as minister.
DeRev’s report signals a transformation in communication from the leader of the Brothers of Italy, who had already begun to tone down during 2021, preparing a more institutional figure in the months leading up to the elections. Meloni now has the weight of talking to everyone, much more than those who followed her before: in fact, in the period covered by the analysis alone, her followers on the various platforms grew by 608,869 units (+ 14.19%). This doesn’t automatically mean that support for him is also increasing, but the interest in communication coming from the prime minister is certainly growing.
On the contrary, Salvini has abandoned the prudence of the first post-voting days in favor of a decidedly bolder use of social media, more in line with his usual style. In fact, from her Facebook, Instagram, TikTok and Twitter profiles, she launches messages with the intention of raising media controversy and thus dictating the political agenda, assuming the posture of a shadow premier. In fact, since he assumed the position of Minister of Infrastructure and Public Transport, the number of messages related to the new position is not as preponderant as one would expect: Salvini prefers to go through more and various topics so as not to lock himself in the executive role and being able to evoke a wider range of action. Furthermore, he continues to choose the news to speak to his constituency. An approach that is not bearing fruit, because the leader of the League is essentially static on Twitter and Facebook and declining in the number of followers and engagement on Instagram.
A general analysis was made by the CEO of DeRev, Roberto Esposito: “From the data we can say that only two, Meloni and Calenda, surpassed sufficiency this year and, ultimately, benefited from the important electoral moment and the definition of new institutional balances Without particular changes, they are the protagonists of social media politics, where the big loser is Enrico Letta. Even Salvini still seems to have to find a balance, because if the context changes, you have to adapt and it seems that the leader of Liga still doesn’t understand that.”
Source: IL Tempo
Emma Fitzgerald is an accomplished political journalist and author at The Nation View. With a background in political science and international relations, she has a deep understanding of the political landscape and the forces that shape it.
