“It’s not our official image”: Colombia Compra Eficiente on Lalis

Date:

This Tuesday, the National Agency for Public Procurement issued a statement on the controversy over the contracts signed between the state and the creator of digital content Laura Beltrán, recognized on social networks as ‘Lalis’.

In principle, the entity pointed out that the “influencers” are not the official image of Colombia Compra Eficiente, but were hired to advise on the creation of digital strategies for the entity’s social networks.

“It has a missionary duty to disseminate to the public and interest groups policies and tools that facilitate state procurement and public procurement and promote efficiency and transparency in this matter,” the agency said in a statement.

They added: “During the months of November and December, one of their areas of work was focused on the design of the story and image of ANCP-CCE’s social networks, including opening the account on the social network Tik Tok and that will be implemented in 2023 to position the Agency’s new bets”.

They emphasized that the contractor’s personal networks are autonomous and independent from those of the National Agency for Public Procurement, and that any opinions expressed therein are personal.




Source: El Heraldo

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Share post:

Subscribe

Popular

More like this
Related

Expert advice against the dollar ‘roller coaster’

Companies that are usually importers should be prepared for...

The Tiburonas make their debut with a 0-0 draw against Deportes Tolima

Junior did not start 0-0 against Deportes Tolima on...

Strong earthquake shakes Turkey; Videos show collapsed buildings

Southeast Turkey was rocked in the early hours of...

Indonesia may be closer

After beating Paraguay 3-0, Colombia regained confidence in the...