Everything according to the script, or rather, according to the setlist. While “Mamma Rai”, now “Tele Meloni”, paid between eight and twelve thousand euros for the hospitality of a condemned man, Fabio Fazio and his gang went out with a bang in Nove, exceeding even the most optimistic predictions : The first episode of the new edition of “Che tempo che fa” marks an explosion in ratings that echoes in the corridors of the upper floors of Viale Mazzini, in the same rooms where creative solutions are sought and loving declarations are written. Many flops of the new program, from Pino Insegno to Nunzia De Girolamo.

numbers

The format that public television had abandoned without much regret, complete with sarcastic comments from some ministers, found its way onto a US-owned channel, despite the so-called sovereigntists and other fantastical creatures, and took all its viewers with it. And it confirmed, if necessary, that the era of zapping on the remote’s first six channels was over for a while.

The premiere of “Che Tempo che fa” was watched by 2.1 million viewers on Nove alone (10.5% share) and up to 2.6 million viewers watched on simulast; The live broadcast will be available on the band’s free-to-air networks, Warner Bros. It was simulcast on Discovery and reached 2.6 million viewers. 13% share. A result that shatters all previous records for both the network and the group, considering the 2.9 million peak for the first episode of the programme. To give an idea of ​​the actual exodus of the population, consider that when CTCF was broadcast on Rai3 last year the average was 2.4 million with a share of 12%.

Rai emerged with broken bones

The clumsy attempt to “keep” the public loyal to Fabio Fazio by opposing him also failed. Report: Sigfrido Ranucci’s show lost almost half a million viewers, down from 2 million (11.3% share) when we compare the data with last week. increased to 1.5 million (7.6%). Moving it from Monday to Sunday is a great idea: In addition to losing one of the top programs in favor of the competition, another top-tier program is also weakened. Wonderful. Not even in the Democratic Party in its golden age had such a self-defeating strategy been seen, so to speak, in the “let’s see the jaguar” strategy or, in Latvian memory, the more recent “tiger eyes” strategy.

The “movement” of “Che tempo che fa” completely damaged Rai and maybe sooner or later someone will pay for it. The first damage is cultural and image-related: yesterday Liliana Segre and David Grossman spoke at Nove; names normally expected in flagship public service programmes. In recent seasons, the program has hosted names of the caliber of French President Emmanuel Macron and even the Pope: if this were to happen again, the situation would become truly embarrassing for many executives of “Tele Meloni”.

There is also economic damage: The format, presented by Fabio Fazio with Filippa Lagerback and Luciana Littizzetto, grossed over one million euros per episode last season, thanks to advertising revenues, against a cost of 430 thousand euros. Money that makes a bad impression on people who bother the Court of Accounts to object to the presenter’s salary; In the future, Warner Bros. The same Court of Accounts, which will be able to account for the records that will enter Discovery’s safe, is closely monitoring the viewers and followers.

Explosion on social media

Yes, because “poor” Rai also performed poorly in his response to the network; this is now one of the indicators that confirms the success of a product: such a rude gesture as “not releasing” the old social profiles of “Che tempo”. handing them over to those who created and raised them by saying “What is he doing?” did not prevent the program from becoming the most commented program of the night with over 364 thousand interactions. By proposing a kind of “picture diary” containing the most important moments, he started from scratch and got old and new followers (more than a million in a few months). a result achieved thanks to the winning strategy of those who edit new profiles by retaining (improving) from past editions.

In short, those who thought (and hoped) that Fabio Fazio’s success could not be repeated at Nove were wrong in their predictions (and hopes). “Che tempo che fa” confirms its success because changing the channel ultimately costs nothing. Stuck in meteorological metaphors, today the sky is gray in Viale Mazzini and it is raining cats and dogs.