So the government will spend one billion euros on “Made in Italy”

The Assembly approved the “Made in Italy” bill, strongly supported by the government and ministers Adolfo Urso and Gennaro Sangiuliano, and it was passed with 133 votes in favour, 103 against and 3 abstentions, and has now passed to the Senate. The law aims to “develop and promote excellent productions, cultural heritage and national cultural roots as factors to be preserved and transmitted in Italy and abroad, not only for the purpose of identity, but also for the consistent growth of the national economy within and within the national economy.” rules of the internal market”.

National Fund

It is an initiative that is in line with the “sovereignitarian” philosophy of the center-right government and must, in any case, act within the limits imposed by community rules and the free market. An initiative in which the government led by Giorgia Meloni has invested nearly a billion euros over two years, providing a “Made in Italy National Fund” that will be financed with 300 million this year and another 700 million euros in 2024.

Supporting women’s entrepreneurship, measures to promote industrial property, supporting a 100 percent national wooden furniture supply chain, strengthening the supply chain of natural textile fibers and those coming from recycling processes, maritime supply chain, supply of critical raw materials and quality materials, evaluation and protection of intangible cultural heritage , strengthening the protection of internet spaces related to cultural heritage, initiatives to support tourism and the exhibition sector, supporting “creative businesses”, promotion of Italian cuisine and food products abroad. Measures are envisaged to provide accurate consumer information about pasta, the excellent product of Made in Italy It must be said that a large part of the funds allocated to individual initiatives is in most cases a confirmation of existing funds, but these funds are now grouped under one heading: a kind of “political promotion” of excellence.

new high school

The bill also establishes the controversial Made in Italy high school, a new direction very similar to the existing High School of Humanities, but with an additional hour of art history, an additional three hours of Law and one less foreign language compared to the existing high school. In short, the most revolutionary thing is the name, but again, there is very little.

Foundation and permanent national exhibition

It is also planned to create two new structures that will include new appointments of the executive. The first of these is a foundation called “Businesses and skills for Made in Italy” and will have the mission to “promote the connection between Made in Italy and companies representing the excellence of Made in Italy high schools to spread the Made in Italy culture.” “Promoting initiatives aimed at doing business among students in Italy and their rapid inclusion in the business world”. A loan of 1 million euros is envisaged in the first stage for its establishment, followed by an annual loan of 500 thousand euros for its maintenance.

The Foundation will award the “Master of Made in Italy” award to entrepreneurs who “particularly stand out for their ability to transfer knowledge and skills to new generations in the sectors of excellence of Made in Italy.” He will also curate the Made in Italy National Exhibition, which has the aim of “promoting and representing Italian productivity and cultural excellence through the display of products from Made in Italy history and Italian creativity.”

Minister of Trade and Made in Italy Adolfo Urso is delighted: “This is a real turning point for the national industrial fabric, thanks to a set of organic rules that intervene in different production sectors to stimulate growth – he explained Development of supply chain national strategies, fight against counterfeiting and developing skills to meet the global challenges that await our country”.

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Source: Today IT

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