“The real models to watch are not the influencers who trick people into thinking they are doing charity work by wearing clothes, showing off bags and even advertising expensive panettoni, only to pay the wages of millionaires.” Giorgia Meloni’s attack on Chiara Ferragni is a frontal attack that plunges the knife into the crumbs and powdered sugar of that pandoro; This comes at a not-too-economic cost to the digital entrepreneur (“National Chiara” by the Antitrust is a minor twist) but is important from an image perspective.

An attack that hits a figure that many (even on the left) take as a model, not realizing that even the commitment to civil rights that he has flaunted so many times is nothing more than marketing.

Atreyu and “Nothingness”

These words of the Prime Minister warm the public opinion in Atreyu, where a party member is at the head of the country for the first time. And this time the Fratelli d’Italia show unintentionally shows all the limits and contradictions of those who have to go back and forth every day between the promises made for years in loud propaganda and the reality that hardly corresponds to these promises. . The guest of honor of the event, Elon Musk, invited Italians to have children from that stage onwards, forgetting that we are already eight billion on this planet, and forgetting that two or three of their eleven children (we have lost count now… ) are what Meloni and his men always call “rented wombs” and They were born into the practice of “pregnancy for others”, which they now want to make a “universal crime”.

Edi Rama spoke before him; The Albanian president had just emerged from the rejection by his country’s Constitutional Court of a complex agreement with the Italian prime minister to transport several thousand immigrants to Albanian territory for a high price. : From the stage, he reminded the militants and supporters of the Brothers of Italy that he is a very good friend of George Soros, the number one enemy of the “sovereignalists” all over the world. Until the Prime Minister’s intervention, perhaps the heaviest blow was inflicted by Flavio Briatore: Twiga’s owner claimed that we did not know how to do tourism in Bel Paese because we were ripping people off; It is stated that tourists prefer to stay here for a short time and fly to Greece or Turkey. Her friend, Minister of Tourism Daniela Santanchè, is also on stage with her.

In short, if we want to continue to haunt Michael Ende’s beautiful fantasy novel “The Neverending Story”, perhaps the most appropriate name for the prime minister’s party event would be “Void”, the amorphous entity that swallows entire regions of the world. The book describes a fantastic world. “Nothingness,” or the rarefaction of values ​​and imagination, has a servant in the cinematic transcription by German director Wolfgang Petersen: Gmork, a gigantic wolf who challenges the young hero Atreyu, reminding him that “it’s easier to dominate those who believe in nothing.”

Chiara and Giorgia

So is there really a difference between Chiara Ferragni and Giorgia Meloni? Looking more closely, aren’t these two daughters of the same “Nothingness”? Chiara creates stimulated needs, creating a model that cannot be achieved by consuming, consisting of shoes, bags, clothes and lifestyle objects. To do this, She turned her life and love into a product that she advertised 24 hours a day; in many cases, their children appear as animated mannequins to be presented on her Instagram profile, which has almost 30 million followers. Like many big companies (because Chiara Ferragni is actually a big company, too) it easily takes on “trending” struggles, like the rights of the LGBTQ+ community or the fight against gender violence. And when you’re this unscrupulous, it doesn’t take much to stumble. Many of the “Ferragnez” campaigns and fundraisers have also been laudable, starting with those during the Covid-19 emergency: The problem is always the “unsaid”, which sounds a bit like “look how good we are and what nice shirts we wear”. wear.” In the famous pandoro case, which was challenged by Antitrust, it seems that the “unspokens” took over and turned into misleading advertising. Regardless of the court’s decision, many people believed that by paying much more than the market price for that dessert, they would be contributing to charity.

Giorgia also creates stimulated needs. For years it has been in competition with its main ally, the government, convincing millions of Italians that the real problem is immigrants and that there is even an occupation. For years, he has convinced Italians that he and his party are the solution to everyday problems, that they can reduce fuel prices by removing excise taxes, reduce inflation, increase salaries and pensions, go to Europe and threaten them. Leave if you don’t do what they say. In a country now devoid of ideas and imagination, Giorgia Meloni came to power by promising naval blockades, “broken kidneys” to Brussels bureaucrats and other fantastic creatures; Nobody calls him to account for his broken promises because – as Gmork said – “People have given up hope. And they forget their dreams.”

Giorgia and Chiara feed on the consensus of those who have lost hope, those who live in a polarized world in which we position ourselves by inertia, with no clear purpose other than to satisfy meaningless needs: a bag specially designed to show off in a bag. The Japanese restaurant, an election won to glorify basic instincts, has become publicly debatable as to whether that stadium is functional for cheering. And it all ends in a Japanese restaurant with a fixed menu, because the government cannot stop the price increase and has to pay the stock market installments. “The real model to follow are those who invent, design, produce excellence and keep up with the world market, because we are the best,” Meloni tells his enthusiastic followers on the “Nulla” stage. We need to explain to young people that creating these products is definitely more extraordinary than showing them off.” The Prime Minister unintentionally made it clear to his people that the real models to follow were not Chiara Ferragnis and Giorgia Melonis, but Adriano Olivettis and politicians who, unfortunately, are no longer seen today.

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