Prime Minister Giorgia Meloni also has the wind on social networks and is outperforming all her main rivals. This is what emerges from analysis by digital strategy and communications company DeRev, which measures the performance of Italian political leaders on Facebook, Instagram, X and TikTok every year.
The prime minister at the top of the rankings is followed by Elly Schlein, secretary general of the Democratic Party, who recorded a strong increase in her followers after her election; Scroll after them we find Matteo Salvini, Giuseppe Conte, Carlo Calenda, Antonio Tajani and finally Matteo Renzi. The survey is based on a number of indicators: number of followers, average weekly growth over the past year, and average engagement, defined as the average number of interactions on a profile’s posts per day based on the number of followers. and per single post.
Who goes up, who goes down
The year 2023 (as we read in the rest of the research) marked the further progress of Giorgia Meloni, who came right after the League leader Matteo Salvini: there is a difference of one million followers between the two (8 million and 782 thousand) 9 million 764 thousand for Meloni and Salvini for). In this case, too, are the numbers that reward the tenant of Palazzo Chigi: Consider that when Meloni began participating in the political elections that brought him to the Presidency of the Council two years ago, the leader of the Brotherhood of Italy counted half his followers. Northern League leader.
The difficulties of Giuseppe Conte and Matteo Renzi emerge from the research: Giuseppe Conte and Matteo Renzi are losing followers on Instagram and Facebook, surviving only thanks to TikTok (where they earn 165 thousand); the latter loses following on his all-time favorite platform, X (formerly Twitter). Among those recording a follower hemorrhage are Calenda (-5,619 on Instagram, but gained over 17 thousand on Facebook), Renzi (-34,988 on X) and, above all, the leader of the 5 Star Movement (-34,212 and -15,107 on Instagram ) is included. Facebook) .
Salvini is like Luca Morisi in his “Monster” days.
Matteo Salvini – explains the note – continues to lead the engagement rankings, but only because he publishes so much: 6,257 posts per year (4.57 per day); This result ranks second behind Carlo Calenda (7,695), who focuses on X, where publications are more frequent due to the features of the platform. Overall, the Northern League leader continued the pace of the Monster times and focused heavily on quantity to the detriment of quality.
DeRev CEO Roberto Esposito said: “The positioning of Matteo Renzi is currently unprecedented in the political panorama. In fact, he intervenes as if he were a columnist or a commentator, and it is difficult to recognize a style that can do this. He does not have the ability to explain party ideas or political initiatives.” It remains to be seen whether he will change pace with the European elections, but he has registered a marginal role in 2023. Being omnipresent: Unlike Meloni and Tajani, who prefer a much more corporate style, he is mostly concerned with crime or criminal events Although he collects interactions (almost 70 million per year), he actively uses social media, where he immediately reports: the latter, for example, focuses on his own political activities without exposing himself to government affairs”.
Most popular content
Of the 100 most popular posts by political leaders in 2023 (which we can still read in the DeRev survey), 66 are on TikTok. 11 of the top 20 are from Giorgia Meloni; most of these are devoted to visits to India, where the Prime Minister may have found a significant proportion of new followers; five from Conte, who managed to establish a better dialogue on TikTok than on Instagram and Facebook; the last four belong to Salvini and focus on flagship news. Elly Schlein’s most successful posts include thanks for the victory (56 thousand interactions on Instagram), Milan square for the rights of gay families (49 thousand interactions on Instagram), a post about Cecchettin and the party on April 25. Giuseppe Conte, on the other hand, is one of the few names who strongly oppose the government and attacks Giorgia Meloni during most of his successful missions.
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Source: Today IT
Emma Fitzgerald is an accomplished political journalist and author at The Nation View. With a background in political science and international relations, she has a deep understanding of the political landscape and the forces that shape it.
