After passing the second presidential round last Sunday, the candidate of the Anticorruption League, Rodolfo Hernándezwent from the “irrespectful” and “controversial” former mayor of Bucaramanga to a new electoral political “phenomenon” In Colombia.
Hernández, who began his campaign at the national level on March 16, received 5,953,209 votes, displacing more recognized figures such as Sergio Fajardo and Federico Gutiérrez, the latter supported by an inter-partisan coalition, from second place.
†The King of ‘Tiktok† In a first aspect, the political scientist and analyst Juan Fernando Gutierrez He explained that in terms of form, Rodolfo and his campaign team have realized a premise within political marketing and communication, which is “that political communication, the less political it is, the better. This is how we saw the Santanderean in innovative and creative digital pieces through multiple platforms such as Instagram, Tik Tok, Facebook, and even posting witty lyrics via Twitter. It suffices to mention the famous ‘reloco papi, reloco’, so that we link such a sentence once and for all to the image of the candidate”.
It should be noted that for several months Hernández chose to be content on tik tok before traveling through the regions of the country. So much so that the candidate claimed to be “the king of Tik tok” on several occasions.
For Gutierrez, the Hernandez .’s choice It must be understood from two communicative perspectives: the political background of his speech and the way in which he formally connected with the bourgeoisie.
Source: El Heraldo
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