“During the 32 games we broadcast on open television, plus a total of three channels for Paraguay, we saw a really impressive post-game audience at unusual times,” summarizes Telefuture program director Marcos Román.
The affected audience turned on the transmitters during off-peak hours between 7 a.m., 10 a.m., 12 p.m., or 4 p.m. when meeting people in the office or during daily adult activities.
“The positive response surprised us and confirms that television is and will remain an excellent mass medium,” says Román about the very high number of votes in each of the games mentioned.
Television won for Marcos, not as a single platform, but as a general open or cable transmission route in Paraguay. “And it undoubtedly confirms that the public in Paraguay wants to see him on television to enjoy a good event and a very good show with family, friends or colleagues,” he adds.
VALUABLE. In terms of quality, Román believes it is possible to extract “the best picture that has a huge impact today” from any sports broadcast. It requires the audience to think about the best commentators and reporters in a particular situation in football broadcasts and the added value at the production level before choosing the picture quality when watching a broadcast. development itself is a game, each release enriches it with a lot of information,” he explains.
EARLIER. Luis Galeano, commercial director of Telefuturo, believes that previews are one of the most important factors in keeping the audience engaged during the celebration of Telefuturo’s sporting event.
“These are the previous ones we’ve put together, where the choice of numbers to relate and annotate the endgame is fundamental,” he analyzes, adding that real numbers with a lot of experience inspire the confidence of the telepublic. The added factor was value.
LEADER. When asked if television is still one of the best commercial strategies for reaching the public, Galeano points out that it is still the most important tool for reaching the public. According to them, television is the leader in entertainment content it offers viewers and fits advertisers’ communication strategies. “It also allows brands to establish themselves and position themselves in consumer consciousness, instilling trust with the public,” he says.
LOYALTY. Luis Galeano believes and believes that television is the perfect medium chosen by brands and audiences. For advertising, audience engagement with the small screen is reinforced more quickly; and advertisers strive for increased visibility through ratings as an important aspect of decision making to reach audiences, bearing in mind that advertising creates a customer that continues to disrupt social networks. Alternative media and portals are increasingly interacting with TV as it creates more influence and credibility among diverse audiences. Both social networks and television have adapted to the new age of consumption, coexisting and adapting to the strengths of each to make an impact.
IBOPE. For Rocío Pereira, a commercial by Kantar Ibope, television consumption continues and his love for sports attracts attention. We noticed that in the time of Odesur, it had an interesting audience, but this time it was very high.”
If you go to the Kantar Ibope page, you can see information showing that Paraguay (matches) is the leader when broadcast on air and cable channels. “The public’s love for sports is reflected,” Pereira said.
The professional also explained that the measurement is carried out through a technology that provides up-to-the-minute information. “You can even see the highest number of viewers, because in this case it was 63.56 ratings and 95.68 share (100% of the households watching TV at the time were watching the game),” said Rocío.
Source: Ultimahora
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I’m George Gonzalez, a professional journalist and author at The Nation View. With more than 5 years of experience in the field, I specialize in covering sports news for various print media outlets. My passion for writing has enabled me to craft stories that capture the attention of readers all over the world.
