Despite millions of signings, PSV targets next season: “We have to be there”

PSV had an extremely busy transfer period. One thing is clear: It’s a sporty step back. The Eindhoven club made a conscious decision not to immediately reinvest their double-digit million euros.

Because think about it: After Cody Gakpo’s sale to Liverpool (€50m) and Noni Madueke (€38m), with the tens of millions released, it was tempting to see PSV leadership rage in the transfer market.

Many names have come to the fore in recent weeks. Brands even reached out to Memphis Depay, which sounds unrealistic financially. Finally, Thorgan Hazard, Patrick van Aanholt and Fábio Silva stood behind the table and posed in the PSV jersey. A bitter disappointment for PSV fans.

Example: Three newcomers settled in Eindhoven on loan with no option to buy.

Brands says he and PSV don’t want to play panic football and are looking to the future. “We now have more free hands in the long run,” Brands told Voetbal International on the last day of the winter transfer market.

“Next summer we will have a selection for two direct Champions League places that can be won via the Eredivisie. We should be there. Ajax, Feyenoord, AZ and maybe FC Twente…”

pay house

Another forerunner of Brands was that PSV’s payhouse had to be cut (and still is). The club has invested heavily in player awards in recent years.

Football players like the late Mario Götze, Eran Zahavi and Armindo Bruma were suddenly no exception, earning between two and three million euros a year.

“Our salaries have increased from 37 to 63 million euros a year in five years. There was a lot of pressure on our transfer policy. The pressure is no longer healthy,” Brands explains, also implicitly hinting at the departure of Manager John de Jong in September last year.

“Last year PSV had a gross revenue of 65 million with sales, but net plus 1 million… This doesn’t happen every year. Now we have reduced the costs a bit.”

Brands does not want to criticize the decisions of his former colleague Toon Gerbrands with his statements. “Don’t say a bad word about him.”

Pointing to the rise of Ajax, which has made extraordinary and successful investments in its elections from 2018, Brands said, “I may have made the same decisions made under his leadership in the football landscape in 2018 and beyond.” .

“Everything went from good advice,” Brands says. “For example, risks were taken knowing that revenues from European tournaments had increased sharply from 2018. But after several years without sporting success, PSV has reached a point this summer where something needs to be done.”

And so, this winter, Brands has taken a particularly close look at what replacements should be available for Gakpo, Madueke, and Max. Because if manager Ruud van Nistelrooij had done what he wanted, PSV needed and would have taken a valuable backup.

With the arrival of Hazard, Van Aanholt and Silva, the main focus has been on PSV’s financial ambitions, without completely overlooking the sporting aspect.

“We are in a bit better shape than last season, but we don’t always want to have to sell for 40 or 50 million euros net each year to keep the balance,” Brands says.

“We think this puts a lot of pressure on our transfer policy. This is not a criticism of the previous leadership, but now we will do it differently.”

Source: NOS