More than 1.45 billion chicken wings will be consumed by Americans this Sunday. $7 million 30-second ads, $4,000 cheaper tickets, fully booked hotels, booming 85-inch TV sales: that’s the power of the Super Bowl. Hospitality and tech companies tell EFE why the NFL’s final act is much more than a game.
The Kansas City Chiefs and the Philadelphia Eagles play for the NFL crown. Despite State Farm Stadium seating 63,400 fans, an estimated 150,000 people will travel to Arizona this weekend. When the winner in the field is announced this Sunday, restaurants, supermarkets, hotels and technology stores are already rubbing shoulders for a million dollar economic impact.
Americans are spending an average of $115 per person this Sunday to watch the game. To get the most out of it, restaurants, bars and pre-Super Bowl festival organizers are investing in hiring extra chefs and waiters to work during Super Bowl weekend, a spokesperson for Qwick, a leading food service provider, told me. company, to EFE. in the hospitality industry in the United States.
If foods like chicken and guacamole had a price drop compared to last year, beer, the beverage of choice in the United States on Super Bowl Sunday, had an 11% increase compared to the same period in 2022, when it was sold. $17 a glass at the Super Bowl in Los Angeles.
ADVERTISEMENTS, NEVER THAT EXPENSIVE
One of the records set in Glendale is the astronomical price of television advertising, which has never been so expensive.
Brands spent $6.5 million on their ads last year, but this year $7 million will be paid for 30-second promotions.
Oddly enough, in an event marked by multimillion-dollar investments, on and off the field, the stars of the halftime show, this year’s singer Rihanna, receive no payments for their performances.
It’s not a novelty. The Super Bowl stage itself provides an unbeatable showcase for performers, who reap extraordinary benefits in terms of visibility and see their sales and sponsorship revenue skyrocket.
For example, the Maroon 5 saw a 488% increase in sales following their appearance at the 2019 Super Bowl, according to marketing data firm Nielsen.
COOKS WANTED
Eagles and Chiefs have been in Glendale since last Sunday, hosting festivals and celebrations daily as a prelude to the big Sunday event. It is a huge business opportunity for restaurants and bars to maximize their revenue and several of them are investing in hiring additional employees to meet the demand.
For them, this year’s Super Bowl Host Committee signed an agreement with Qwick to meet the needs of restaurants while giving hundreds of chefs and waiters the opportunity to work before and during the Super Bowl.
“They ask us for people, cooks, waiters, employees. We do special work with the Super Bowl. We work a lot with the catering organisers, at the pre-match parties and also in the stadium on the day of the match,” assures David Stephan, spokesperson for ‘Qwick’, EFE.
The company, headquartered in nearby Phoenix, has an application that allows businesses to post ads looking for employees and skilled professionals to apply for jobs “on-demand.” This is a very popular service in the United States and ‘Qwick’ already operates in 26 markets in the country.
TV SALES RISE
And it is that if there is only room for 63,400 lucky people at State Farm Stadium on Sunday, millions of Americans will see the game on “Fox.”
The huge anticipation for the event also benefits technology stores, which are preparing specific marketing campaigns to increase their sales during game week.
“Big TVs for the big event” is one of the slogans used in the United States to promote special offers and convince users to increase the inches of their screens in view of the Super Bowl.
“It’s a very special week for us. Every year our television sales increase in the days leading up to the Super Bowl. We make special discounts and there is a lot of demand for screens from 75 to 85 inches,” they tell EFE from the ‘Best Buy’ technology store.
It’s up to Patrick Mahomes and Jalen Hurts, quarterbacks for the Chiefs and Eagles, respectively, to write a new page in NFL history, in the 57th edition of a Super Bowl that is becoming an increasingly extraordinary combination with business .
Source: El heraldo
I’m George Gonzalez, a professional journalist and author at The Nation View. With more than 5 years of experience in the field, I specialize in covering sports news for various print media outlets. My passion for writing has enabled me to craft stories that capture the attention of readers all over the world.
