FIFA demanded this Wednesday “fairness and respect” in the sale of transfer rights FIFA Women’s World Cup Australia and New Zealand 2023 and noted that offerings in some markets “do not reflect the value of the game”.
Brian Swanson– FIFA director of media relations said in social networks.
Offers of just 1-3% in some markets compared to last year’s Men’s World Cup don’t reflect the value of the game. Morning audience in Europe will be high. More profit means more investment in women’s football.
Media rights for the 2023 Women’s World Cup: a call for fairness and respect. Offers as low as 1-3% in some markets – compared to last World Cup – do not reflect the value of the game. The morning crowd will still be strong in Europe! More income = more investment in women’s football | @FIFAcom
— Bryan Swanson (@fifa_bryan) May 31, 2023
FIFA’s call came on Wednesday after governments Germany, Spain, France, Italy and UK They will show their concern that their countries do not have an agreement to broadcast the championship and will ask the parties to mobilize to quickly reach a compromise.
The sports ministers of the five countries assured in a statement released this Wednesday that “media coverage of women’s sports has a very significant impact on the development of sports practices among women and girls.”
Heather O’Reilly with the Women’s World Cup.
Given this potential, the ministers consider it their duty to “fully mobilize” the parties concerned, i.e. FIFA as the owner of the television rights and the broadcasters as potential buyers of these rights, in order to “quickly reach an agreement”.
On May 22 in Madrid, the FIFA Secretary General, Fatma Samuraemphasized the value of such an event as the World Cup, and advocated the early conclusion of an agreement on the sale of rights to the tournament, which will be held from 20 July to 20 August.
This was stated by Samorua, who participated in the presentation of the Women’s World Cup trophy in Ciudad del Futbol de Las Rosas.
We want to one day equalize the differences between football players, but we cannot develop women’s football alone. We have partners like sponsors and TV rights holders, and our idea is very simple, this tournament has value, and we saw that when we decided to separate the sale of rights to the men’s and women’s world championships.
(According to information from EFE)
Source: Aristegui Noticias
I’m George Gonzalez, a professional journalist and author at The Nation View. With more than 5 years of experience in the field, I specialize in covering sports news for various print media outlets. My passion for writing has enabled me to craft stories that capture the attention of readers all over the world.
