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Just a few months ago, Venezia were heading into the final stages of the Serie B season, hoping for promotion to the elite, which was under threat due to financial problems. The club, which bordered Serie A, was about to be relegated to Serie D as a result of bankruptcy. The situation was dramatic. But then an unexpected character appeared, a famous Canadian rapper. draketo save the club with 40 million euros.
This Saturday, Venice will enjoy Serie A again, thanks to Drake, who He decided to save the club from imminent bankruptcy, not only by entering the club as an investor, but also by placing his NOCTA brand.which is itself a sub-brand of Nike and is the official sponsor of the new T-shirts.
The channel team needed urgent capital. €40m to save the season and prevent on-pitch promotion from fading away due to administrative downsizing of offices.
“I got a call from Brad Katsuyama, co-owner of the Venice Hotel and a good friend of mine. He explained the problem to me simply: the club must raise 10 million euros in a couple of weeks, and then at least 30 million euros in a few months, otherwise the club will go bankrupt.”“,” explained Matt Babel, Drake’s CBO (chief brand officer), in an interview with GQ Italia.
Venice is an incredible city and a special club. I spoke to Drake and then Katsuyama and I discussed the details of how we could help. Within two weeks we had reached an agreement, raised the money needed to pay salaries and prevent bankruptcy.
Thus a link was formed between Venezia, which will make its debut this Saturday against Lazio at the Stadio Olimpico in Rome, and the billionaire rapper, also known for his interest in other sports organizations, such as the Toronto Raptors in the NBA.
Drake invested through the APEX Group, a sports investment company. with the support of more than 100 athletes from different sports who came to Venice to try to change the situation.
Venice returns to the top flight of Italian football for the third time in a century. In style. It was a real celebration when the achievement was completed. Gondolas on the canals and a huge sense of relief.
Because a financial crisis he survived after investing in the team and renovating the stadium in 2021-22.By the time he had spent his final season in Serie A, the one that had nearly destroyed the gondoliers’ team was a thing of the past. Drake had taken it upon himself to fix that.
The club’s new ownership group has now formed a Working Committee to oversee the club’s strategic direction, Venice himself said.
In addition, the design of the aforementioned shirts, whose main sponsor is the new brand NOCTA, is a mystery and will be revealed this Monday, in the first game of the season, when they will go on sale on a website where there are traces of clues.
EFE
Source: Aristegui Noticias
I’m George Gonzalez, a professional journalist and author at The Nation View. With more than 5 years of experience in the field, I specialize in covering sports news for various print media outlets. My passion for writing has enabled me to craft stories that capture the attention of readers all over the world.
