No more hidden advertising on European influencers’ social profiles. A turnover that should reach 20 billion euros in 2023. The EU Commission has launched an investigation into online posts by social media stars with the aim of “identifying references and sponsorships that mislead consumers”. The results of the investigation could lead Brussels to take legal […]
Tag: marketing
“Recycled” for fakes: EU introduces green fakes
The European Commission has decided to take action against green laundering, that is, marketing that aims to hide the negative environmental impact of a product. Brussels specifically aims to prevent companies from making misleading claims about the environmental impact of their goods and services. The proposal addresses objections such as “T-shirts made from recycled plastic […]