Google Cloud has teamed up with Supergames to bring Indian gaming startup SuperPlatform’s proprietary game engine to developers around the world, the latest in a series of recent moves by the Android maker to focus on the growing industry.
The search giant’s cloud arm said on Thursday that, as part of its partnership, it will offer the Pune-based startup’s game engine to help developers around the world streamline their live operations, matchmaking, progression and manage player data, analytics, server scaling and more marketing. These tools are designed to help companies maintain, optimize and scale their games.
Upstart SuperGaming, which uses its game engine in its own titles as well as the official PAC-MAN mobile game, has accumulated millions of downloads for its mobile titles such as MaskGun, Silly Royale, and Tower Conquest.
SuperGaming originally developed SuperPlatform to power its own games and began licensing the service to other developers in 2019.
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The two companies are no strangers to each other. SuperGaming originally relied on AWS for its cloud needs, but switched to Google Cloud a few years ago after seeing the benefits, including “a significant amount of savings,” SuperGaming co-founder and CEO Roby John said in an interview with TechCrunch.
This move began to make the platform available to developers through Google Cloud as an independent software vendor, John said. “I’m very excited to bring our platform to Google Cloud, which already serves 70% of our top customers,” he added.
Developers still have the option of using SuperPlatform on AWS and Azure, though Google Cloud is preferred by SuperGaming because of the partnership, he said.
Ahead of negotiations for a potential partnership, John said SuperGaming has been working closely with Google Cloud engineers to leverage the cloud platform for the upcoming battle royale game Indus. Teams on both sides shared ideas that helped make the partnership very organic, he said.
“Society goes beyond just saying, okay, here’s the computers and the infrastructure and everything else. It’s about saying how we can come together and with the business goal of being successful,” said Bikram Singh Bedi, CEO of Google Cloud India, in the joint conversation.
Neither has disclosed the financial terms of the deal.
Google Cloud competitors AWS and Azure provide native liveOps solutions for game developers to run their games as a service and receive real-time telemetry. However, Google Cloud seems to use SuperGaming’s experience along with its platform to achieve some differences.
“It is always about developers or players. And this collaboration allows us to influence both,” said Bedi.
SuperGaming, whose investors include US-based Skycatcher, Tokyo-based Akatsuki Entertainment Technology Fund and Ant Group-backed BAce Capital, has raised $6.8 million to date, including $5.5 million raised last year. participated in a Serie A round.
The startup has also released TowerConquest: Metaverse Edition as a free Web3 game, which will run on Google Cloud alongside existing titles and the upcoming Indus.
Source: La Neta Neta
Jason Jack is an experienced technology journalist and author at The Nation View. With a background in computer science and engineering, he has a deep understanding of the latest technology trends and developments. He writes about a wide range of technology topics, including artificial intelligence, machine learning, software development, and cybersecurity.
