With Twitter Blue for Business, companies can now identify their employees

Twitter launched “Blue for Business” last week alongside the relaunch of Twitter Blue. The social network had awarded the company a gold stamp at the time. Now he gives more details.

With Blue for Business, Twitter also offers an additional badge (see our badges and badges guide) that allows companies to identify brands and people associated with them.

Twitter product manager Esther Crawford said the social media platform is launching a Blue for Business pilot program with select companies. The company plans to expand this to more organizations in the coming year, Crawford said.

Those with Blue for Business also receive a small badge next to their profile display name, which shows others that they work with Blue for Business. For example, you’ll see a square Twitter logo next to Crawford’s display name.

Brands, media and others now have a square profile picture instead of a round one, which again gives a clearer distinction. However, it is unclear whether the square profile picture is part of the Blue for Business package.

Twitter didn’t reveal details about how much it will charge for Blue for Business and what other benefits it could bring, but it did say that “a company can link any number of its affiliates, companies and brands to its account.”

The company said organizations, media outlets and sports teams can use this feature to link the accounts of their employees, journalists and players.

“By creating this connection, we let companies build networks within their own organizations on Twitter. Organizations can link their leaders, brands, support identifiers, employees or teams. Journalists, sports team players or movie characters can be connected,” Twitter said in a blog post🇧🇷

Although employee identification and associated branding is a great tool for companies, they want to get much more out of this plan.

Twitter has been on a roller coaster ride for the past 48 hours. The company has implemented a terrible policy that prohibits links and identifiers to other social networks such as Facebook, Instagram, Mastadon and even Linktree and lnk.bio link-in-bio tools. After receiving responses to this, Twitter quickly removed the tweets and the policy page detailing the announcement. On the other hand, Twitter boss Elon Musk conducted a poll asking people if he should step down as CEO, and 57% of people voted yes.