Match reforms leadership and hires former Snap Product Vice President as new CTO

Match reforms leadership and hires former Snap Product Vice President as new CTO

Match Group, the parent company of several popular dating apps including Tinder and Hinge, has announced a revised leadership team. Specifically, the company will bring on former Snap product vice president Will Wu as its new chief technology officer in a newly created role. Wu will oversee product innovation across Match’s app portfolio, the company said.

During his time at Snap, Wu led the team that built and marketed Snap’s developer platforms. Wu led the development of many of Snap’s popular features, including the Discover content platform, the instant messaging feature, and Snap’s social gaming initiative. According to Match, Wu will now work directly with his executives to bring new features, new technologies and innovative products to market.

“Will is truly a product expert,” Bernard Kim, CEO of Match Group, said in a statement. “For nine years he has been developing new technologies at scale that have redefined user experiences and expectations for social products, particularly among Gen Z. connect on Snap, and I can’t wait to see what it adds to the dating experience. This leadership team has a deep knowledge base and a proven track record, and we are all ready to work together and take advantage of future opportunities.”

The company also announced that Gary Swindler, formerly Chief Operating Officer and Chief Financial Officer of Match, will become President and Chief Financial Officer of Match. In addition, Malgosia Green, who was previously CEO of Plenty of Fish, will become CEO of Match Group Asia.

In another leadership change, Hesam Hosseini, CEO of the Match and Affinity brands, will assume a newly created role as CEO of Evergreen & Emerging Brands’ Match Group. In this role, Hosseini will oversee Match, Meetic, Plenty of Fish and OkCupid, as well as emerging brands such as The League, BLK and Chispa. Finally, Justin McLeod, founder and CEO of Hinge, will now report directly to Kim.

According to Match, the new changes are aimed at maximizing profitability, increasing growth, streamlining operations and prioritizing new business opportunities. The shift comes as Match looks to expand its business beyond traditional swipe-based matchmaking and what it calls the “metaverse.” Match has already spoken about its plans for a metaverse dating, complete with an economy based on virtual goods, real-time audio and the ability for online daters to meet in a virtual space to chat.

Source: La Neta Neta

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