What does selling to platform engineering teams mean for developer relations?

Startups selling development tools have seen the pendulum swing in recent years. For starters, developers rarely need anyone’s permission to start using their tools, leading teams within the same organization to use very different technology stacks. On the other hand, more and more companies are trying to limit this chaos at the organizational level.

The latest trend is known as platform engineering and is represented by platform engineering teams. Speaking to TechCrunch, Shomik Ghosh, a partner at Bold Enterprises, described them as “groups within typically larger organizations charged with improving the developer experience for other developers in the organization.”

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The role of platform engineering teams includes creating their own tools and documentation, as well as making purchasing decisions for key tools for developers to use in their organization.

For development-focused startups, the question is, how do you sell your product to platform engineering teams?

We asked this and more of three people well-versed in the field: startup founders Nora JonesCEO of Jeli; armed fatherCEO and co-founder of HashiCorp, a NASDAQ-listed company; and CEO of Eraser.dev Charles Hughes, a developer specialized in content marketing. let’s dive

catch the boat

Source: La Neta Neta