Tubi, Fox’s free ad-supported TV streaming service (FAST), has reached 64 million monthly active users, the company announced today. The last time the company reported on its subscriber base was in May 2022, when Tubi had 51 million. When Fox bought the streaming service in 2020, Tubi had 25 million monthly active users.
Fox recently reported quarterly results that showed significant growth in viewership on Tubi. Total watch time is up 44% year-over-year, with more than five billion hours streamed by 2022. Tubi’s viewership is likely to continue to grow since the streamer signed a deal with Warner Bros. contents .
Tubi claims to have the largest catalog of free streaming content with over 50,000 titles and over 200 live TV channels.
The latest monthly active user numbers were reported alongside Fox’s annual research report, The Stream 2023: Actionable Audience Insights for Brands, which shows growing interest in lower-cost, ad-supported subscriptions. The company predicted that by 2024, one in three American consumers would watch AVOD. This is likely due to rising prices for video-on-demand (SVOD) subscription services. Netflix and Disney+ were the most recent SVOD streamers to introduce ad tiers.
According to Fox, AVOD’s growth is expected to increase 9% in 2023 and 24% overall between 2022 and 2026. Meanwhile, SVOD’s growth will remain “relatively stable,” the company wrote.
“As subscription costs continue to rise, nearly one in three streamers plan to reduce spending on streaming services this year,” said Tubi Chief Revenue Officer Mark Rotblat in a statement.
The report also notes that Tubi content was viewed by one in five ad-supported video-on-demand (AVOD) subscribers last year.
It’s pretty easy to see why AVOD services, especially free services, get cheaper as they get closer to the cable experience, without long-term contracts or high fees. 63% of respondents said free AVOD services are attractive because they generally offer more flexibility than cable and satellite TV and provide a more personalized viewing experience.
In addition, 45% of respondents said they like streaming services with fewer ads. Tubi arguably has one of the lowest advertising loads on AVOD services, citing between four and six minutes of advertising per hour. However, the report found that less than one in five customers are dissatisfied with the length of commercial breaks on Tubi, but still prefer a lower ad load compared to traditional television, which is nine to ten minutes long.
In comparison, Peacock loads the ad for about five minutes every hour. Disney+, Netflix and HBO Max all aim for about four minutes.
Source: La Neta Neta
Jason Jack is an experienced technology journalist and author at The Nation View. With a background in computer science and engineering, he has a deep understanding of the latest technology trends and developments. He writes about a wide range of technology topics, including artificial intelligence, machine learning, software development, and cybersecurity.
