Meta says it’s experimenting with AI chat on WhatsApp and Messenger

Meta says it’s experimenting with AI chat on WhatsApp and Messenger

No company is immune to the generative AI wave and everyone wants to be a part of it. Meta is the latest competitor to test AI-powered tools for its products. Mark Zuckerberg announced that the company is creating “a new set of advanced products” to integrate generative AI into its services, which are used by billions of users.

Zuckerberg said the team will initially focus on developing creative tools, but that the long-term goal is “to create AI personalities that can help people in many ways.” However, the company has a lot of preliminary work to do before it can share these “futuristic” experiences with users, it warned.

The company is initially testing text-based AI tools in WhatsApp and Messenger, presumably ChatGPT-style chatbots. Finally, while this might be a nice use case for users, Meta can also take advantage of these capabilities by offering them to businesses in the areas of sales and customer support.

Meta is also experimenting with AI-powered ad formats and filters on Instagram, as well as “video and multimodal experiences.”

According to Axios, the project will be led by former Apple CEO Ahmad Al-Dahle and the team will report to Chief Product Officer Chris Cox.

While generative AI tools have been around for a while, the technology only gained prominence with OpenAI’s ChatGPT bot. Microsoft has already built some of that AI goodness into Bing Search and the Edge browser. In response, Google said earlier this month that it was experimenting with a competing product called Bard. Other search engines like You.com and Neeva have also announced AI chat product integrations. Facebook rival Snapchat also rolled out a custom chatbot for its paid subscribers this month.

Not surprisingly, Meta is on an AI offensive. Zuckerberg’s big gamble on the metaverse has yet to pay off, and the company needs to find new ways to monetize it. Last week, the Meta Verified subscription program was launched, but as we’ve seen on other social networks, the paid subscriptions still don’t show up as a great revenue generator.

Source: La Neta Neta

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