Microsoft wants to place ads in Xbox games

Microsoft wants to place ads in Xbox games

Free Xbox games may receive ads soon. Microsoft is reportedly working on a way to stop ads in these free games. This is according to a report from Business Insider.

Microsoft wants to give certain brands the opportunity to advertise in Xbox games. This ad must not interfere with the gaming experience and may only appear in a limited number of places.

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For example, ads appear on billboards along race tracks or as a video in a lobby where players wait for the next game, the report said. Microsoft plans to start advertising in the third quarter of this year.

According to Business Insider sources, it is noteworthy that Microsoft does not pocket some of the revenue and split it between the game maker and the ad network. The goal will be to give free game makers more opportunities to earn money.

Source: RTL