He could spend the rest of his life traveling around the world, drinking on the best beaches or just enjoying the fact that Be and One of the richest people on the planet. But if for any reason Mark Zuckerberg has exactly this property and, of course, fame, it’s largely his merit. And Randy, it’s essential for Facebook (now Meta) to be synonymous with social networking All over the planet and that even today, 18 years after its creation and under another name, it is still one of the most widely used.

In Art Factory And rang in front of a crowded audience, followed by each of his words without losing the details of the conversation The future of social networking (AndThe future of social networking) – Funded by the Government of Buenos Aires, Randy Zuckerberg He spoke this morning about networks as the central hub of information exchange, cryptocurrencies, meta-conversions, the future of communications and entrepreneurship.

Randy Zuckerberg made a name for himself a long time ago: 10 years after being the head of Facebook marketing (where he created Facebook Live, promoting streaming) Decided to move away from the family business to start his own agency – Zuckerberg Media – and while devoting himself to writing books, he released his own cartoon (Fertilizer), Prepare Tony Award-winning theatrical shows, encourage crypto and encourage women to participate in the world of cryptocurrencies.

And although the cold and autumn mornings in Buenos Aires invited us to stay in bed for a while, it was more tempting to visit the Usina del Arte and listen to Zuckerberg talk, who also answered questions that Moderator Ivan de Pineda And which was also attended by the Head of Government of Buenos Aires, Horatio Rodriguez LarettaWho at the end of the conversation handed over a Award as an honorary guest Entrepreneur.

When Rodriguez Laretta took the stage, he took the opportunity to announce what a chatbot is. Bot This was acknowledged by Mark Zuckerberg himself and the new options that the Buenos Aires government will offer to virtually marry or pay for documents in cryptocurrencies.

That was Randy Zuckerberg talking

Help others be content curators

Zuckerberg reviewed the brown and black dress and sympathy The speed of change generated by social networks in our societyAnd how that changed his job: “I try Help other people be influenced. The role of content creators is more important now than ever. Millions of hours, messages … to be content curators. ᲩWe have found More information per day than all of humanity per year In the past. “But there must be a cure for content creators so that the information does not overwhelm us,” he explained. In this regard, he expanded that “it is better to be now In an influential nicheSomething specific. When generating so much content, people need to know who to trust. That’s why content curators are so important, “Zuckerberg said, adding:” It takes time to build a loyal community. Everything that seems successful overnight will be gained over time.. I still think traditional media will survive. People depend on the votes of experts, but they need to change. The advertising model is changing. Web3 offers a new model of economics. There will be less room for mediators. “

Web3 and Metaversion

Conversation Web 3Zuckerberg was referring to the following version of the website, which many are still trying to fully define, but it puts its bets on decentralized design and that it uses some of the technology developed for cryptocurrencies to make it easier for users to interact. Without dependence on a specific service. And contacted Metavers, A long-term commitment to creating virtual worlds that enable interaction in the same way that the physical world offers us today, and which is the latest obsession of its brother brand and much of the industry. “Many do not know exactly what it is or how to take advantage of it, but it is a wonderful opportunity. Web1 connects information, Web2 connects people (it was the age of social networking) and Web3 does it with the economy.: Because it will be a life in the community, a self-image that millions of people share in a recital, a World Cup, and so on. The feeling that we are there. It will open up many opportunities for you. “

The entrepreneur believes that change has accelerated due to the pandemic, because “almost every industry in the world has to change overnight. E-commerce has changed because of the pandemic, as has health or online education. What we see has completely changed. The change was drastic and will continue. ” At least, he says, Changed the perception he had of how many hours his children spent in front of the screen“I have 3 children and I have spent the last 10 years on how to balance the time spent with the screen. “The pandemic changed my mind because my children and I were in front of them for many hours,” he said.

Will there be more changes in our lives due to metaversion? Zuckerberg argues that yes, because “already We all project our lives on online social networks. It will be even deeper as we continue to live our lives online. We are and are not simultaneously in social networks and this is a meta-version. It will be more boring or in small places than in cities Such as Buenos Aires or New York, where there is a lot to see or do. There are people from other countries, more isolated, who will be able to share experiences from other more interesting places. Many people who are in metaversion share a lot of other people’s avatars where things like this are important like the clothes we wear and so on. How we treat ourselves as well as others in real life. This is a reflection of the time we spend on social media and appearance. “It also opens up new possibilities for e-commerce,” he said.

The importance of women in the new digital world

Zuckerberg argues that we are seeing a new culture of which we are just beginning. In 20 years this may be something very different from today, just as 20 years ago it was unthinkable to get so much information with one click. We need to think about how to build a foundation in the near future where it will be possible to have an income. By spending a lot of time on the internet we see that time spent in the digital world is like the real world. People are starting to share their real behaviors in virtual life such as collecting items, buying memberships, attending clubs and having fun.

A few moments of conversation were devoted Women are playing an increasingly important role in the tech world: “I think Web3 and Metavers will also help women to be treated more fairly. The sooner they enter this world and be able to understand it, the sooner they will be able to attract a lot of money with cryptocurrencies and NFTs. I am at the forefront of crowdfunding services, encouraging entrepreneurs to share their products, ideas; “They need to be aware of new trends, such as Web3, where most of the people there are men.” Similarly, he explained that he does not encourage the purchase of cryptocurrencies or NFTs, but That women understand that “this is what comes, this is the reality that happens. The world and the internet require us to be attentive to behavior Users who want to own their data and the content they createBoth individually and in society. There are different niches, we see different communities, closed communities, people sharing the same things. ”

Digital anonymity is a major issue

In another part of his speech, Zuckerberg wanted to talk about a topic he considers central: online anonymity: “I am against online anonymity because no one is responsible for what they say. I’m against it as a mother. However, I understand online anonymity in dangerous situations in certain countries or situations. But I prefer people to use their real identities when they are online.

Finally, as advice to entrepreneurs, Zuckerberg explained that the most important thing is to try not to feel uncomfortable. Get out of the comfort zone, Do something different. “A year ago I did not think about NFTs and now I understand and I support this issue,” he said. Insulted more women into participating in business, Who are interested in technology and who are obsessed with innovation because there are careers and jobs that will be fundamental in the future and that do not exist today. “We have to see what our heritage will be, our influence. I learned technology as a second language; This is the first for my children. There is a difference between the two generations in storytelling, the tools they will have that we can not even imagine yet. We need to lay the groundwork for them to know how to use it. “