British regulator launches second investigation into Google’s advertising practices

British competition watchdog CMA has launched a second investigation into Google’s advertising practices. The regulator suspects that the tech giant is abusing its dominant position in advertising.

The new investigation follows an earlier investigation by the CMA into a settlement between Google and Facebook’s parent company Meta. It’s about how ads are sold.

Agreements about how the two major parties will work together in the field of online advertising could put advertisers and providers of other ad networks at a disadvantage. The CMA suspects that Google will prioritize its own services.

Governments around the world are cracking down on major US tech companies. They became even stronger during the corona pandemic.

Various market position studies are underway around the world, particularly in the United States and the European Union. For example, the European Commission is also investigating advertising agreements between Google and Meta.

Source: NU

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