TikTok has been denounced by European regulators because the distinction between commercial and non-commercial content is unclear. Market watchers have forced TikTok to make changes.
The ACM: “Because the platform is mainly used by children, a vulnerable target group, it is all the more important that this distinction is clear. TikTok has made adjustments on this point.”
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From now on, commercial content will be clearly marked with a label. “For this purpose, various tags are tested in practice for visibility and effectiveness. This will determine what works best for this target audience.”
Users can also complain if they see commercial videos that are not easy to spot. They may also report advertisements and offers that may encourage children to purchase products or services. In addition, TikTok has made it easier to opt out of personalized ads: now the option to decline them looks the same as the option to accept them.
Source: RTL
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