The number of fake users on Twitter threatens to buy a mask

The number of fake users on Twitter threatens to buy a mask

Tech company protects information shared with tycoon and doubles down on transaction closings

Tesla CEO Elon Musk visits the Tesla Berlin Brandenburg factory in Gruenheide, Germany on March 22, 2022.
Tesla CEO Elon Musk visits the Tesla Berlin Brandenburg factory in Gruenheide, Germany on March 22, 2022.

New episode in the series Elon Musk’s acquisition of Twitter. Social network acquisition operation $44 billion There is danger, people close to the Tesla owner confirm The Washington Post. The newspaper claims that the businessman is not sure of the numbers that the technology company provided him. Number of fake accounts on the platform. Musk stipulated that the spam account be less than 5% of Twitter users as a requirement of the deal. The San Francisco company defended its numbers and reassured reporters about the call Bots are less than 5% of daily users.

Twitter went into crisis mode following the Post’s exclusive revelation. This is not the first time the operation has been questioned by the US press, which is increasingly skeptical of its closure. According to the newspaper, Musk’s team put the brakes on discussions with investors seeking schemes so the mogul would have enough liquidity to pay for his offer of $54.20 a share.

A millionaire would put on the brakes because Believes that information about bots and fake users reflects that the technology company does not have enough data To raise the commercial profile of the social network. That’s one of Musk’s medium-term goals, who briefly talked about ideas to increase Twitter’s monetization. Business advisors believe that the figures provided by the company are not verifiable. Musk has already stated a few weeks ago that he believes this number of accounts will be around 20% of total users.

Twitter tried to respond to this. He stated this in a conversation with journalists It would be very difficult for an outside auditor to confirm the number he gave Musk. They claim that this figure comes from personal user information that Twitter does not share. This includes IP addresses, geolocation data and contact information such as mobile numbers or email addresses.

“Twitter has cooperated with Mr. Musk by sharing information and will continue to do so until a deal is closed in accordance with our merger agreement,” a company spokesperson told Bloomberg after the Post’s exclusive. “The transaction is in the best interest of our investors. We intend to close the transaction at the agreed price and terms,” ​​said the spokesperson of the social network, who previously explained that Delete about a million fake accounts every day. Most of them are not even seen by the flesh and blood users on the platform.

The news briefly affected the company’s share price, which fell as much as 4%, but recovered to gain 1.5% in the closing hours on Wall Street. The title closed the day at $38.79.

mass release

Twitter revealed This Thursday, he fired 30% of the team purchasing manager. The cuts come after the company announced in May that it had frozen new hires pending a buyout operation for Musk. Accordingly The Wall Street JournalThe company confirmed that the layoffs will affect an unknown number of employees, but less than 100.

In mid-June, Musk offered his first message to Twitter employees, known as tweeps. Downsizing is one of the main concerns for the San Francisco company’s 8,000 workers. The magnate criticized the company’s management and activities. “Right now the costs outweigh the benefits, so it’s not a very good situation,” he concluded in a telematics conversation led by a marketing executive. It was the most direct answer he could give, even though he tried several times to avoid details. .

This was announced by the owner of Tesla and SpaceX Interested in getting involved in development? A product that you think is wasted. Success, he assured, will be an increase in the number of daily active users and Reach 1 billion users “or more”. The company currently has approximately 330 million monthly active users. No one seems to agree on the amount of spam between them.

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Source: La Nacion

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