Instagram videos under 15 minutes are now shared as roles

Instagram Videos shorter than 15 minutes will be automatically shared as Reels, but existing videos on the platform will not be affected by the change, the company announced, along with other broader changes to the Reels platform. The social media network first added Reels as part of an effort to compete with TikTok, the popular social media app that regularly goes viral with short, crisp, user-generated videos. While Instagram continues to make changes that make Reels more prominent on the platform. There is a Roles tab at the bottom of the app, and Roles can appear on a user’s main Instagram feed. As part of Instagram’s new move, Reels will become the standard way to share videos on the social network.

Since Reels came on the platform, the company hasn’t stopped there to create a TikTok-like experience. In May 2022, Instagram began testing video comments on rings, similar to how users respond to TikTok videos. However, it turned out that the problem with Reels was not related to the abundance of resources available, but rather the issue of community acceptance. The Reels tab is regularly populated with videos coming to Instagram after being shot on another platform like TikTok. In order to increase the public acceptance of Reels, Instagram is testing a new strategy: all videos up to 15 minutes on the platform will be made available on the Reels platform, certainly increasing the number of Reels uploaded on Instagram on the social network. will increase.

Instagram says that all videos uploaded to the platform will be uploaded as reels if they are less than 15 minutes in length, but stay longer than 15 minutes as traditional Instagram videos. Content already uploaded to the platform will also not be affected by the change, so the policy only applies to new videos. The company says it will change.”coming weeksand believes that Reels’ full-screen experience is a better solution than the 1:1 aspect ratio that Instagram usually offers. However, a consequence of this is that some videos are automatically shared on the Instagram Discovery page. Ability to share videos uploaded to Instagram to random user feeds as videos are now uploaded as roles depending on the user’s privacy settings.

Private accounts are safest for Instagram videos

Looking at the privacy of a user’s account, public or private, is very important when it comes to the changes to Instagram videos that will be released in the coming weeks. If a user has a public account, their links may automatically appear on the discovery page. These videos are recommended to other users who don’t currently follow the creator and will be viewed by a lot more people than older videos that weren’t shared as roles. This currently only applies to videos shorter than 90 seconds, the company said. Private accounts are treated the same as always: only a user’s followers can see their content when their account is set to private.

The change also affects the appearance of the user profile, as all videos are now separated from photo posts. Previously, a user’s roles appeared in a separate tab on their profile, but videos that were not shared as roles were part of the user’s home page. Now that all videos under 15 minutes are shared as roles, all Instagram videos will appear in the Roles tab on the user’s profile. In addition to switching to Instagram videos, Reels received his own incentives. The company has added more remix layouts, photo remixes, and remix clips that appear after other roles, giving you more options for user interaction with roles. It remains to be seen what impact the change will have. InstagramBut it reflects the company’s whole attitude towards roles and short videos.