Flexible, foldable, giant or virtual screens: what IFA 2022 left behind, Europe’s largest technology exhibition

Flexible, foldable, giant or virtual screens: what IFA 2022 left behind, Europe’s largest technology exhibition

Flexible, foldable, giant or virtual screens: what IFA 2022 left behind, Europe’s largest technology exhibition

Although this year it had half the attendance compared to 2019, the last pre-pandemic edition, there was no shortage of news at IFA 2022 in Berlin; Not so much in electronic devices, its strength, but in all kinds of screens: foldable, giant or tiny

A classic sign at the entrance to the IFA trade fair at the Berlin Convention Center
A classic sign at the entrance to the IFA trade fair at the Berlin Convention Center

There are three developments in the technology world that have been on the agenda of the industry for years. CES in Las Vegas in January; MWC, Barcelona Mobile Congress, in early March; and in September IFA, Berlin Technology Fair.

This exhibition had an added value: it was open to the public and always focused on the home, so many Germans and Europeans took advantage of it to discover the latest TVs, refrigerators, stoves and much more. This year, people did not show up: a IFA 2022 It had 160,000 attendees, less than half of the last “normal” edition, in 2019. In 2020 it was virtual, and in 2021 it was canceled.

These tech shows used to be a meeting point for the industry and a time for big announcements, but times have changed. The tech giants that dominate the market are betting on their own developments – The most obvious examples are Samsung and Apple, both releasing phones in September – and there are many brands that prefer to avoid the fierce competition of the exhibition and do something outside of it.

Nevertheless, there were many announcements and news; The main thing related to screens, where there was news for all tastes: giant, virtual, curved or foldable.

The metaverse continues to be seen

Ра Mark Zuckerberg The promise that this will be the future of technology still looks half-green, especially after the post from the creator of Facebook itself. In Berlin, many brands have chosen the necessary technology to make people look their best Ready player firstDive into a virtual world that powers the meta.

QualcommProcessor developer and IFA sponsor, announced a deal with Zuckerberg’s company Development of processors for new Quest virtual reality headsets (formerly known as Oculus). These will be Snapdragon XR platforms, customized for the Meta Quest platform.

Although not intended for metaversion, NXTWEAR S glasses released by TCL Almost that we are immersed in the TV to enjoy the screen, which seems to be 140 inches and four meters away.

They look like normal glasses, but equipped Two micro OLED screens with 1080p resolution, 60Hz refresh rate And four viewing options: animation, video games, movies and reading. They will go on sale in late 2022 at a cost of $300 to $400..

Lenovo presented Glasses T1, which also allows you to enjoy the Full HD Micro OLED screen connected to your mobile phone or computer. Unfriendly detail: You have to use a cable to get the content because they are not wireless. At the same time, since these are two mini screens in one pair of glasses, they are slightly heavier than regular glasses.

Unlike the Quest and other virtual reality devices, these glasses from Lenovo and TCL do not offer complete isolation, on the contrary: we can watch TV – just us, in the glasses – but also know what is happening in the real world.

Lenovo Glasses T1 is a pair of glasses with a built-in screen that allows you to view content as if it were a giant monitor.
Lenovo Glasses T1 is a pair of glasses with a built-in screen that allows you to view content as if it were a giant monitor.

Foldable, flexible and versatile

A few days before IFA, Samsung presented its new foldable models Galaxy Z Flip 4 and Galaxy Fold 4. This is one of the most important trends that brands are betting on, which was added in Berlin with different options.

Asus showed Zenbook 17 Fold OLED, a notebook with a foldable screen that was already announced in January at CES. When closed, it measures 12.5 inches, but expands to 17.3 inches when unfolded, and includes a wireless keyboard that adds a magnetic system. Interesting, but expensive: it will cost 3500 dollars.

Asus Zenbook 17 Fold OLED has a 17.3-inch foldable touchscreen;  When folded, each half is the size of a 12.5-inch screen
Asus Zenbook 17 Fold OLED has a 17.3-inch foldable touchscreen; When folded, each half is the size of a 12.5-inch screen

Lenovo introduced the ThinkPad X1 Fold, model 2022, which offers a flexible OLED panel that reaches 16.3 inches when opened, gaining 3 inches compared to the previous model (which was 13.3 inches). It has a resolution higher than Full HD, reaching 2560 x 2024 pixels. And also allows you to enable the magnetic keyboard. Price: About $2,500.

Both computers run Windows 11 and have 12th generation Core i7 processors, 16 or 32 GB of RAM and up to 1 TB of storage.

The Lenovo Thinkpad X1 Fold 2022 model now offers a foldable 16-inch screen and can be used as a tablet, a notebook with a Bluetooth keyboard, or a desktop computer.
The Lenovo Thinkpad X1 Fold 2022 model now offers a foldable 16-inch screen and can be used as a tablet, a notebook with a Bluetooth keyboard, or a desktop computer.

LG showed meanwhile OLED Flex, a 42-inch TV that bends. It can be used in a flat, traditional format like most TVs. Or it can be slightly curved, using it in a curved format, as is increasingly popular in gaming monitors, ideal for a more immersive gaming experience.

A smart home, a TV as the main character and the ability to “upgrade”.

In Berlin you always see a lot of devices, more and more connected, so that you can turn on the oven from the car, know if we have milk in the fridge by looking at the mobile phone or program a smart vacuum cleaner to clean We are not there. There was no shortage of foreign products, such as this shoe cleaner from LG.

A few days before IFA Phillips He held an event in the German capital where he showed off his new TV, the tank everyone is pointing to this World Cup year. This is OLED 93777″, which is distinguished by the distinctive function of the brand Ambilightwhich offers lights on the screen frames to once again achieve an immersive experience.

The new OLED screen that Philips presented at IFA 2022
The new OLED screen that Philips presented at IFA 2022

The CEO of Philips TV Europe, Kostas Vozas, emphasized that the company is betting on the TV as the center of the home, helped by the growth of streaming, games, even technologies that do not require consoles, cloud playback and music. .

This is exactly the factor that the brand, which already has an alliance with Bowers & Wilkins and is trying to strengthen its sound systems with a scalable mechanism, tried to emphasize: it can first buy a speaker or an audio bar, and then add others in between. Subwoofers to improve the initial configuration.

however There was a lot of talk about TVs, the big absentee was 8K. Brands seem to have realized that the costs are still too high and the content too few to bet on this technology.

What was not missing was the announcement of a “record giant TV”: TCL showed off a 98-inch QLED, which they promoted as “the largest on the continent”. An important fact for Argentinian consumers who want a giant screen: it will be available in the country before the World Cup. a hundred It is also likely to break records.

98 inch TCL QLED TV
98 inch TCL QLED TV

Source: La Nacion

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