civil society Consumer power accused of plagiarizing Para Coca for “appropriated” the #OaxacaSinChatarra campaign Sponsoring of murals with the aim of “empowering women” and promoting “care for water”.
Alejandro Calvillo, director of El Poder del Consumer, stressed that in Oaxaca it has issued a ban on the sale of junk food to children in 2020 and that the #OaxacaSinChatarra campaign has taken traditional local food to the next level.
Artists such as Ana Xhopa participated in the campaign Capture the diversity and gastronomic richness that reigns in Oaxaca “Considered World Heritage by Unesco”.
The civic association assured that the soft drink wanted to “counterbalance” campaign efforts by publicly inviting artists from Oaxaca to showcase projects and provide good economic compensation that #OaxacaSinChatarra cannot match
The Coca-Cola corporate empire responded and attempted to appropriate this mural tradition and co-opt this initiative.
Consumer power made this clear, the same #OaxacaSinChatarra campaign denounced the Coca-Cola initiative as plagiarism.
Consumer Power investigates Coca-Cola about promoting water conservation
In a text published on POPLab, Alejandro Calvillo also questions the reasons for “Women’s Empowerment” and “Care for Water” wanting to promote the soft drink with its murals, pointing out that to do this they have one of the largest extraction companies in the being country. vital resource.
Besides denying that their products cause harm, why isn’t this health company coming forward? Why not talk about healthy hydration?
(With information from Christian Granados)
Source: La Neta Neta
Karen Clayton is a seasoned journalist and author at The Nation Update, with a focus on world news and current events. She has a background in international relations, which gives her a deep understanding of the political, economic and social factors that shape the global landscape. She writes about a wide range of topics, including conflicts, political upheavals, and economic trends, as well as humanitarian crisis and human rights issues.
