Too little Whopper. Popular fast food sued

Burger King is facing a lawsuit from customers who claim they were misled by the ads. The offered sandwich turned out to be smaller.

U.S. District Court Judge Roy Altman in Miami has denied Burger King’s request to dismiss a lawsuit brought by customers who claimed the fast food defrauded them by making the Whooper sandwich look bigger than it actually is is. Class action lawsuit participants point out that the burgers were depicted on the menu board with ingredients “flowing through the bun.” According to the plaintiffs, this gave the impression that hamburgers are 35 percent cheaper. larger and contain more than twice as much meat as they actually are.

The franchise, owned by Restaurant Brands International (QSR.TO), states there is no obligation to provide burgers that “look exactly like the picture”. Judge Altman said it was for the jury to determine whether “reasonable people” could expect their sandwich to look like the picture on the menu.

So far, attempts to reach a settlement with the plaintiffs have failed. McDonald’s and Wendy’s in Brooklyn, New York, are facing similar lawsuits. Taco Bell, owned by Yum Brands (YUM.N), was sued in Brooklyn court last month for selling Crunchwraps and Mexican pizzas said to contain half the filling than advertised. Each lawsuit costs at least $5 million.

Controversial Burger King ads

This isn’t the first time Burger King has faced fallout from the way it advertises its sandwiches. In April 2022, the franchise’s Spanish outlets apologized for an advertising campaign that used the words of Jesus Christ spoken at the Last Supper to promote the new burger.

During the 2018 World Cup, Russian women were able to see an advertisement on the social networking site WKontaktie that told them that if they got pregnant by soccer stars, they could count on “three million rubles and hamburgers” for the rest of their lives. In both cases, the chain pulled out of the advertising campaign due to negative customer feedback and issued an apology.

Source: Do Rzeczy