The Minister of the Interior presented last Friday, December 29, through the Official Gazette of the Federation, a new agreement that establishes general guidelines for the registration and approval of social communication, promotional and advertising strategies and programs of agencies and bodies of the Federal Federation. administration for the 2024 financial year.
As emphasized in the publication, the General Guidelines presented are intended as a basis for the registration and approval, monitoring and evaluation of agencies and bodies.
The Social Communications Law establishes the rules that public bodies must comply with to ensure that social communications expenditure meets the criteria of efficiency, cost-benefit, transparency and fairness, and respects the budgetary limits and operating conditions set out in the respective budgets are established. .
The document in the name of the secretary of Segob Luísa Maria Alcalde. Fourteen pages describe in detail the criteria and considerations by which these guidelines should be understood, the constitutional articles that support these criteria, the strategies and the resulting dissemination of these messages.
These new guidelines will come into effect the day after their official publication in the DOF, in this case from Saturday, December 30. Matters addressed before this date will be resolved in accordance with the provisions in effect at the time of their filing.
See below for complete guidelines for registering and authorizing social communications, promotional and advertising strategies and programs:
Source: La Neta Neta
Karen Clayton is a seasoned journalist and author at The Nation Update, with a focus on world news and current events. She has a background in international relations, which gives her a deep understanding of the political, economic and social factors that shape the global landscape. She writes about a wide range of topics, including conflicts, political upheavals, and economic trends, as well as humanitarian crisis and human rights issues.
