Focus on your own strength
“Fast growers often make smart choices and remain very focused on what they want to grow in their business,” says entrepreneur Ralph van Dam. Ralph is also a Business Partner for Entrepreneurship at Centraal Beheer Zakelijk and as such regularly guides ambitious manufacturers in their entrepreneurship, for example through the SME Growth Accelerator program. “Sometimes it’s tempting to say ‘yes’ to every opportunity that presents itself, but it puts the business at risk. Portisa is a good example of a company that has consciously opted for focus and has thus achieved structural growth.”
“Right,” said Frederike. “Although it is certainly a learning process. We were offered many interesting assignments. But before you know it, you’ll be delivering bathrooms with complex design options that require a lot of aftercare. Such costs greatly reduce profits. It is also disappointing because you like to do excellent work and you want satisfied customers. That is why we made the strategic choice in 2021 to only do what we are really good at and to organize the business as ‘lean’ as possible.. get back to our roots and do everything we do. First of all, we want to do it smarter, more environmentally friendly and more efficient.”
Source: RTL
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