Snapchat is much less in the news than Facebook, Instagram, TikTok and Twitter. Still, Snapchat has long been bigger than the much-talked-about Twitter, with 250 million daily active users compared to Twitter’s 229 million daily active users. More than 4.5 million people in the Netherlands use Snapchat.
Snapchat is also the smallest of all the social platforms popular with teens and twenties. It is therefore logical that Snapchat and parent company Snap look to the future with youthful enthusiasm. Snap is building this future itself and has quietly become one of the leading players in augmented reality.
Augmented reality (AR) is kind of an equivalent of virtual reality. In virtual reality, people often see a complete virtual world through glasses, separate from the real world. With augmented reality, users see the real world powered by virtual objects.
Snapchat Lenses
Where Facebook’s parent company Meta focused on the meta database, a kind of virtual world on the internet, Snap opted for the real world. “We want to heal the physical world rather than take you out of the experience,” Qi Pan told Bright. Qi is director of computer vision engineering at Snap and his responsibilities include Snapchat lenses. These face filters are one of the most famous parts of Snapchat.
“People use these lenses about six billion times a day,” says Qi. That is why filters are one of the most popular forms of augmented reality, although many users are not even aware of them. “Lentils are also a kind of magic,” says Qi. “That’s the cool thing: People don’t even need to know it’s AR to use it.”
Source: RTL
Smith Charles is a talented entertainment journalist and author at The Nation View. He has a passion for all things entertainment and writes about the latest movies, TV shows, music, and celebrity news. He’s known for his in-depth interviews with actors, musicians, and other industry figures, and his ability to provide unique perspectives on the entertainment industry.
