Netherlands, Haarlem will ban meat advertising: it is the first city in the world

The Dutch city of Haarlem will ban billboards for meat products on the streets. It is the first city in the world to approve a similar measure.

Author: Gabriella Mazzeo

The City Council of the Dutch city of Haarlem will ban the display of advertising posters for meat products on the city’s streets. From 2024, Haarlem will be the first city in the world to ban meat advertisements.

The provision had already been proposed in 2021 by councilor Ziggy Klazes of the environmentalist party GroenLink (Green Left). The objective is to push the 160 thousand inhabitants of the municipality not far from Amsterdam to consume less meat progressively reduce greenhouse gas emissions from livestock.

The methods of enforcing the ban are still unclear. Everything will be clarified in the coming weeks and the device will come into force in 2024. Before that it cannot be put into practice: only then, in fact, will the licenses granted to manufacturing companies that continue to put up billboards in the city expire.

To reach approval of the measure, GroenLink referenced to data reported by the Food and Agriculture Organization of the United Nations: greenhouse gas emissions from livestock would be 7.1 gigatons per year (about 14.5% of all human CO2 emissions). The ban on advertising meat products can lead to a significant reduction in consumption to a significant drop in CO2 emissions from farms in the Netherlands.

“We cannot limit people’s freedom in their homes – explained Ziggy Klazes – but we certainly can’t tell them there’s a climate crisis and continue to encourage them to buy products that contributed to that same crisis. Anyone who wants to continue baking can do so, but we don’t want to promote this market with advertising.”

Source: Fan Page IT