American audio equipment maker Sonos is preparing to launch its new Ace Ultra over-ear headphones with voice command support in September. The upcoming wireless model appeared in regulatory filings with the US Federal Communications Commission ahead of its official debut, Bloomberg reported.
The Sonos Ace Ultra is expected to feature voice control capabilities and integration with third-party artificial intelligence services. The debut will mark one of the initial steps taken by Sonos to expand its presence in artificial intelligence technology.
Sonos Chief Executive Officer Tom Conrad previously stated that the company planned to develop conversational interaction technologies and intelligent features for its home devices.
Headquartered in Santa Barbara, California, Sonos is an American consumer audio company best known for producing multi-room home audio systems, smart speakers, and soundbars.
Regulatory Oversight and Previous Models
While the filings submitted to the Federal Communications Commission do not disclose technical specifications for the Ace Ultra, they confirm five color options for the body: Greige, Shadow Black, Agave, Blush, and Sand. All other design and hardware details remain classified by the regulator.
The Federal Communications Commission is an independent United States government agency responsible for regulating radio, wire, and wireless communications. Electronic manufacturers are required to register wireless devices with the commission before distributing them in the American market.
Bloomberg News is an international business news organization headquartered in New York. Early appearances of unannounced devices in public regulatory databases frequently signal imminent product debuts.
The new model follows the first-generation Sonos Ace, which debuted in 2024 as a direct competitor to Apple's premium AirPods Max over-ear headphones. Despite offering high sound quality and active noise cancellation technology, the original Sonos Ace failed to meet expected sales targets.
Active noise cancellation uses built-in microphones to pick up surrounding environment noise and generate opposing sound frequencies to mute ambient sound. Over-ear wireless headphones rely on physical earcups to provide passive acoustic isolation alongside electronic noise reduction.
Competitor Developments in the Headphone Market
The planned Sonos release comes amid renewed activity across the consumer audio market. South Korean electronics manufacturer Samsung recently revealed that it is developing new Galaxy Buds equipped with ear hooks designed to anchor the earbuds around the ear.
Samsung previously launched its Galaxy Buds 4 series in Ukraine in February 2026, featuring headphones that automatically reduce ambient noise. The premium Galaxy Buds 4 Pro model included updated speaker drivers engineered to deliver deeper and more detailed sound performance.
Other audio brands have also introduced specialized products for younger listeners. Audio manufacturer JBL released the Junior Free in 2025, offering wireless children's headphones equipped with built-in volume limit controls for 70 euros.
JBL is an American audio equipment maker owned by Harman International Industries, a subsidiary of South Korea's Samsung Electronics. The brand produces loudspeakers, professional audio hardware, and personal audio accessories.
