Sunday live broadcasts by Keiko Fujimori on TikTok suffered a sustained 70.1 percent decline in likes during August, according to data analyst Juan Carbajal.
The total volume of accumulated likes on her weekly live streams dropped from 10.7 million on August 2 to 3.2 million on August 23.
The figures come from a study conducted by Carbajal, an engineer and data analyst who evaluated the performance, length, and user engagement metrics of the live broadcasts streamed every Sunday throughout the month.
Tracking the August broadcast metrics
The first stream examined in the analysis aired on August 2, lasting 44 minutes and generating 10.7 million likes, a figure used as the baseline measurement for the study.
One week later, on August 9, the broadcast ran for 43 minutes and recorded 7.1 million interactions, representing a 33.6 percent drop from the initial baseline.
The downward trend persisted on August 16. Despite being the longest stream of the month at 52 minutes, the broadcast accumulated only 5.9 million likes, marking a cumulative decline of 44.9 percent compared to the first emission.
The reduction reached its lowest point on August 23, when a 36-minute live session gathered 3.2 million likes, bringing the total cumulative drop to 70.1 percent since August 2.
Stream duration and interaction speed
Carbajal pointed out that longer broadcast times failed to reverse the reduction in viewer engagement.
The August 16 broadcast ran eight minutes longer than the baseline stream, yet total likes dropped by nearly half compared to the figures recorded on August 2.
The analysis also showed a marked slowdown in the rate of interaction per minute. During the August 2 broadcast, users added likes at an average rate of approximately 243,000 per minute, but that pace fell to roughly 88,000 likes per minute by August 23.
TikTok, a video sharing and live streaming platform owned by the technology firm ByteDance, is widely used by political leaders to communicate directly with citizens in an informal setting.
Questions over format fatigue
Carbajal concluded that the progressive decline indicates potential fatigue with the format used in the live broadcasts, noting that the loss of interaction occurred steadily over time rather than in direct relation to stream duration.
While informal social media broadcasts allow public figures to build closer connections with audiences, leaders also face public expectations to deliver clear statements on national and political issues.
The analyst noted that the study measures accumulated likes on TikTok and does not reveal overall audience size, view duration, or the exact causes behind the lower engagement.
Schedule disruption and future outlook
The weekly broadcast routine ended on August 30, when no live stream took place. The report attributed the absence to Fujimori's official schedule in Macusani, a district capital located in the Puno region of southern Peru.
Carbajal recorded zero minutes and zero likes for August 30 in his tracking log, but excluded that date from performance comparisons with the four previous broadcasts.
Across the four evaluated sessions in August, accumulated likes progressed from 10.7 million to 7.1 million, then 5.9 million, and finally 3.2 million.
Upcoming broadcasts will show whether the sharp decrease represents a temporary fluctuation in user interaction or a long-term trend for the Sunday live streams.
