Brazilian digital bank Inter has earned the RA1000 seal of customer service excellence from consumer review platform Reclame Aqui in August 2026. Less than 1% of companies registered on the platform achieve the certification.
The rating is based directly on consumer evaluations, recognizing organizations that maintain high standards of service quality, customer satisfaction, and issue resolution.
Banco Inter is one of Brazil's major digital financial institutions, offering banking, credit, and investment services through a mobile platform. Reclame Aqui operates as Brazil's primary online consumer feedback portal, where users post complaints about companies and rate corporate customer service performance.
Inter began its structured effort to upgrade customer service management after recording a trust rating of 7.6 in January 2025. At the time, the lender was already ranked among the top digital banks in the country, but it designated Reclame Aqui as a strategic channel to build brand reputation and strengthen customer relationships.
The bank stated that achieving the certification followed operational upgrades, smarter application of technology, and closer integration between internal departments. Continuous tracking of performance metrics and a focus on resolving customer issues helped raise trust levels across its user base.
Executive strategy and operational standards
Priscila Salles, the customer director at Inter, said the RA1000 accreditation marked a new milestone for the bank.
Salles said maintaining excellence in customer experience requires a daily commitment across the entire business. She noted that technology and corporate culture must work together to support clients when they need assistance most.
Inter reported that its strategy for preserving the certification relies on maintaining operational consistency, fostering a customer-focused culture, and continually improving service delivery.
Criteria for the RA1000 rating
To secure the RA1000 seal, a business must achieve a response rate of at least 90% for incoming complaints on Reclame Aqui.
Companies must also maintain a problem resolution rate of 90% or higher and achieve an average consumer evaluation score of at least 7 out of 10.
Reclame Aqui awards the seal based solely on client reviews and verified resolution metrics, rather than corporate entry fees or external market panels. Bank executives noted that this consumer-driven evaluation model provides greater credibility and relevance for the benchmark.
